Universal Parks & Resorts announced yesterday that they have partnered with Sanrio to develop Hello Kitty interactive retail experiences at their North American theme parks, including Universal Orlando.
The majority of merchandise will be devoted to Hello Kitty, though Sanrio properties Chococat, My Melody, Badtz-Maru, Purin and Keroppi will also have a presence. Hello Kitty confectionery and specialty co-branded Hello Kitty Universal park-exclusive products will be available, as wel.