LEGOLAND Florida Resort Launches First Virtual Reality Roller Coaster Adventure #BuiltForKids 

The Great LEGO Race at LEGOLAND Florida - opening day

The Great LEGO Race at LEGOLAND® Florida opened with a great flourish on Friday, March 23, adding new thrills to the park’s roster of rides.

The attraction combines roller coaster thrills with virtual reality (VR) technology to put guests in the center of an action-packed road rally where the laws of physics and aerodynamics only loosely apply.

The adventure begins as guests step through the ride’s bold new entry portal, which features giant versions of several minifigure racers and their custom LEGO vehicles.

The nearby queue is filled with colorful graphics representing each of the five racing teams, with themed elements to entertain waiting riders and video screens demonstrating the virtual reality experience.

The Great LEGO Race at LEGOLAND Florida

Wearing optional VR headsets aboard the roller coaster, guests experience the point of view of a LEGO race car driver with action taking place in every direction — up, down, forward, backward, and all points in between — in an environment where everything is made of LEGO bricks.

The animated race pits guests against a LEGO pirate, wizard, surfer, trendsetter and pharaoh driving brick-built vehicles like a rocket-powered windsurfing rig, a stylish scooter fueled by espresso and an ornately canopied bed (called a “litter”) carried by mummy servants.

Sophisticated technology syncs the virtual visuals with the roller coaster’s twists, turns, drops and climbs, creating an all-new experience filled with action, surprises and humor.

Enjoy The Great LEGO Race with your paid admission to LEGOLAND Florida. For more information, visit LEGOLAND.com/race.

 

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