I recently attended the IPW travel conference here in Orlando, and at the kick-off media brunch, Visit Orlando announced a new marketing campaign called “Orlando – the Never Ending Story.”
Visit Orlando President and CEO George Aguel was joined in the presentation by (in photo from left to right): Adrian Jones, Divisional Director – LEGOLAND Florida Resort; Peter Kacheris, Managing Director at Waldorf Astoria Orlando & Hilton Orlando Bonnet Creek; Orange County Mayor Teresa Jacobs; and Roger Dow, President & CEO U.S. Travel Association.
Visit Orlando CEO Gary Sain passed away on Friday night after giving a speech at a fundraiser. He was 61 years old.
You may not be familiar with his name, but Swain headed up the Orlando tourism board and was the man behind the popular “Orlando Makes Me Smile” campaign.
According to officials, Sain was one of the driving forces behind making Orlando the No. 1 family destination in the world since he took over the Orlando Tourism Bureau in 2007, renaming it Visit Orlando to help attract even more tourists.